The new logo was first previewed on November 8, 2009, and was officially launched on May 6, 2010. In 2010, the Google logo received its first major overhaul since May 31, 1999. 'We ended up with the primary colors, but instead of having the pattern go in order, we put a secondary color on the L, which brought back the idea that Google doesn't follow the rules.' The font Catull was used, 'I was trying to find something that was both traditionally tied to the beautiful fonts in the past and also had a very current and in some ways surprising ways', says Ruth, 'I really loved the way that it had these very elegant stems and ascenders and descenders and also had these Serifs that were very, very precise and I wanted something that when you looked at it, it was very clear that it's something you haven't seen before'. 'There were a lot of different color iterations', says Ruth Kedar, the graphic designer who developed the now-famous logo. The typeface was changed and an exclamation mark was added mimicking the Yahoo! logo. In 1998, Larry Page created a computerized version of the Google letters using the free graphics program GIMP. These special logos, some designed by Dennis Hwang, have become known as Google Doodles. The company also includes various modifications or humorous features, such as modifications of their logo for use on holidays, birthdays of famous people, and major events, such as the Olympics. The previous logo, with slight modifications between 19, was designed by Ruth Kedar, with a wordmark based on the Catull font, an old style serif typeface designed by Gustav Jaeger for the Berthold Type Foundry in 1982. A revised logo debuted on September 1, 2015. Google has used several logos over its history, with the first logo created by Sergey Brin using GIMP. The Google logo appears in numerous settings to identify the search engine company.

The current Google logo, in use since September 1, 2015

The first google doodle